In Part I, we learned that every review is read by the StuffStuff team to either be declined or approved. Let’s find out what the guidelines for an approved review are, and why a review is declined.
- Details, details, details. Customers, members and the manufacturer all depend on your review. A good review is detailed and covers product features that you believe are of interest to others in deciding whether they want to buy. A good review requires that you have personally used the product you’re reviewing and that the review contains your experience, whether it’s positive or negative. If your review is declined because it is too vague, you can log back in to your StuffStuff account to rewrite a review with more details.
- Genuine versus copycat. People don’t like it when something is stolen from them, and copying another member’s review is stealing. Good reviews take time to write, and to have your hard work be credited to someone else is not right. Other users regularly report inauthentic or copied reviews, and we have ways of looking up reviews to ensure they are not copied. Remember, fellow members value your honest feedback about products; it helps shape their buying decisions. If your review is found to have been copied, your points will be deducted. As with any declined review, however, you can log back in to your StuffStuff account and write a genuine review — which we encourage as we hate to see anybody get their points diminished.
- Profanity. This is monitored by us and also by other members. Members regularly report profanity in reviews, and if profanity is found, the review is taken down from the website and the points originally awarded are deducted. It’s OK to have a negative opinion about a product, but please don’t use profanity. It’s great that you’re so enthusiastic about writing the review, but lose the bad language. If you wouldn’t want your kid to read the review, then you shouldn’t include profanity.
We do read every review (see video), and we have ways to detect when a review is genuine and when it’s not, when it’s copied and when it’s original and when you’ve used the product and when you haven’t. We love your reviews — not a copy of someone else’s — as much as the members and the manufacturers, so keep them coming chock full of your observations and feedback, but free of profanity.