I was finally able to use this item after receiving it several months ago. I was not initially optimistic, as it appeared very consistent with other similar lures. However, it really did work well and exceed my expectations. It has enough weight behind it to give you a good casting distance and it popped with spunk which attracted luring Bass. I especially like the multi-colored and sparkled tail which I think added to its effectiveness. It also worked well in all kinds of cover including heavy lilly pads. I enjoy using this product and looking forward to doing so again.